Real Madrid Spanish Supercup Creative
The Brief
Come up with a creative solution for three matchday posters for Real Madrid’s participation in the 2024 Spanish Supercup.
The Process
Mood boards and research led us towards a concept that brings the illustrated and storyboard nature to life.
Innovative and visually striking approach combining the real world with sketched artwork to explore the power of storytelling. Going beyond real world constraints, showcasing limitless possibilities which is true within the realms of football.
The Delivery
Combining a mixture of techniques across both Adobe Photoshop and Procreate to achieve a stylistic approach synonymous with storyboards and illustration. Utilising a variety of layouts that provide a different and exciting outcome with each matchday poster.
Below are the engagement numbers for each matchday poster across all social media channels.
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