FIFAe Event Creative
A selection of bespoke and template graphics used with for FIFAe gaming events.
Real Madrid Matchday Poster
The Brief This campaign included other matchday posters and a hype video. I had the responsibility to create a matchday poster, to follow suit of the overall campaign. The Process Liasing with internal teams, I created a draft execution to understand the composition, and required elements to include. Once approved, the final output was stylised …
Real Madrid Spanish Supercup Creative
The Brief Come up with a creative solution for three matchday posters for Real Madrid’s participation in the 2024 Spanish Supercup. The Process Mood boards and research led us towards a concept that brings the illustrated and storyboard nature to life. Innovative and visually striking approach combining the real world with sketched artwork to explore …
SailGP Creative
The Brief To transform basic stats into eye-catching creative by combining imagery and text. The Process I managed the end-to-end execution of the project, including stakeholder communication and creative direction. Showcasing image manipulation and Photoshop treatments. The Result The client was delighted with the outcome, requesting further designs in various dimensions.
World Horse Racing Creative
A collection of digital creative made for World Horse Racing social media channels.
Football Illustrations
A selection of football based digital illustrations. Experimenting using Procreate and Adobe Photoshop.
BHAFC Digital Creative
A collection of digital creative from an array of projects for Brighton & Hove Albion Football Club. Reactive social designs to drive engagement, from signing graphics and milestones to contract renewals and brand-orientated club news. Disclaimer: Created whilst working for BHAFC. I do not own this artwork. I am displaying it as a reference for …
Amex Branding: PL Project Restart
During the pandemic, behind-closed-door matches demanded large stadium banners for prominent branding. I collaborated with internal and external stakeholders to deliver within short turnarounds. The designs contributed to a top half finish of Premier League ranking in media value, per Nielsen’s report. Disclaimer: Created whilst working for BHAFC. I do not own this artwork. I …
The Dugout Sports Bar Branding
I designed the branding for ‘the Dugout,’ a brand new Albion-themed sports bar at the Amex stadium. The stylistic stencilled vector designs nod to players and managers of yesteryear. The wall graphics also featured fan-favourite stats and chants to engage supporters. Menu designs, floor and window graphics were also created. Disclaimer: Created whilst working for …
Street Ballers
A series of custom basketballers that have retro biker vibes. Tattoos and moustaches, ya get me.
Man Utd Legends
Showcasing two Manchester United legends and their place of birth. Eric Cantona and Peter Schmeichel make up this hall of fame.
Five-A-Sides
A variety of digital illustrations highlighting my chosen players for selected 5-a-side teams.
Distorting Tradition – Kit Launch
Every season, there’s one milestone for the marketing department at a football club that may be more crucial than any other – the kit launch.It’s what fans look forward to, as it’s a hot topic among fans, sometimes dividing them. The design of the 2019/20 shirt deviated from the traditional blue and white stripes – …
Albion HQ – Boxpark
Wembley Boxpark became the home for an Albion HQ during Brighton & Hove Albion’s FA Cup match versus Manchester City. The project called for a complete brand takeover, which included billboard banners, full perimeter bannister wraps, and big screen graphics. In addition to leading the creative design, my role involved dealing with internal stakeholders regarding …
Albion At Wembley Wall Graphics
The brief: “Can we make the Wembley changing rooms ‘Brightony?’” The challenge: I was tasked with bringing the vibe of the south coast to one of the UK’s largest stadiums. The main obstacle was to maintain a consistent style across the artwork that included multiple player imagery. Bold blocks of the brand colour, and supporter …
Championship Promotion Parade
After 34 years, BHAFC had earned their way to the top flight of English football – the Premier League. I led the creative direction across the deliverables, working closely with the production company Beyond90. This included creating key artwork for the stage, screens, flags and buses…though the main highlight was lending footballer Anthony Knockaert some …